This is how you can personalize marketing campaigns — without violating GDPR

GDPR — no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according to a recent study by Evergage Inc use digital personalization. Instead of boring you with yet another generic explanation of what the GDPR is, I’d like to address the new regulations through the looking-glass of personalization and more specifically, website personalization. Let’s start with the good news; personalization is permitted under…

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