The ‘always-on’ mentality is terrible for social media managers — here’s how to switch off without getting left behind

If you’re a Social Media Manager, you’ll probably be expected to live and breathe social media. What used to be considered a bit of a cop-out job done on the side is finally being recognized as a profession that requires knowledge and skill. It also often requires the ability to react quickly to the comments, questions and, complaints of a global audience. Someone, somewhere, is always waiting for your response. Not to mention, you need to produce a lot of quality, relevant content fast, make sure it performs, and have the next posts lined up for at least the next…

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