3 surprising ways social ‘neighborhood’ apps could boost your business

Have you ever logged onto Facebook, only to be inundated with mundane status updates from your ex-high school classmate or photos of your great-aunt’s cat? The impersonal, irrelevant news that seems to clog up most our newsfeeds is turning people away from traditional social networks and toward a new breed of local network that allows you to tune in to your neighborhood gossip. Apps like Nextdoor, Neighbors, GoNeighbor, and Hoodi are creating private feeds for individual neighborhoods that are shuttling in a new era of hyper-local news, reminiscent of a pre-social media era.      But isn’t Facebook rehauling its algorithm…

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