Strategies top SaaS apps use to capture new market segments

Startups fail for many reasons, and if you were to ask founders to tell you what they think is most responsible for startup failure you will most certainly get a diverse range of answers. However, when data on failed startups is crunched, data tends to agree that startups mainly fail due to market-related problems. Image Credit A particular study by CB Insights listed the following among the top reason why startups fail: 42 percent of startups fail due to lack of market need for what they offer (this is by far the #1 reason why startups fail — with running…

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