The lost art of injecting humanity into product design

For too long, companies have relied on one quality in product design and delivery: newness. And why not? Adding cool new features to hardware, software, and gadgets enables companies to sell more products, enter new markets and attract a more diverse set of customers. It puts a fresh coat of paint on established goods while promoting the idea that a brand is innovating rather than standing still. Plus, releasing features incrementally is more affordable than constantly reinventing the wheel. All of that makes tremendous sense. The problem with incremental updates, however, is that they are typically so minimalistic in the…

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