How to make your brand’s content people-centric

Content might be made up of words, pictures, code, and video. But good content is also made up of some kind of human connection, as well — it addresses a concern, taps into an emotion, or bonds through some sort of commonality. Content is created by people and for people (sorry, I think this is starting to sound very Abraham Lincoln-y), so people should always be at the forefront when deciding what to write about and how.  But how can you actually put that into action? Here are my favorite tactics. Highlight your employees Content should be people-centric, but let’s…

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