Startups’ focus should shift from growth to profitability in 2020

A reversal in the fortunes of a string of startup darlings this year has hammered home that massive growth alone does not make a business successful and sustainable. Throughout 2019, we’ve seen a number of ‘success stories’ slashed in value, cutting jobs, and facing an uphill struggle to restructure and turn themselves around, most notably at the unicorn stable of Softbank. So, has reality finally caught up with the startup growth illusion? It might be the big names that hit the headlines, but the growth illusion is as much of an issue among startups just setting up shop. A culture has…

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