How to avoid stereotypes when designing for global markets

Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times.  Hello, Bonjour, Hola, 你好, Guten Tag, こんにちは, Привет, Merhaba, Jó Napot, Здраво! Designers at global companies frequently work with geographically distributed teams. We also regularly work on digital products designed for global consumption for clients located all over the world. Yet designers, forgetting there’s a wider world out there, continue to live in a bubble and tend to focus only on their local culture, traditions, and language. Cross-cultural design indisputably…

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