Watch Jeff Bezos drive a Rivian R1T through the desert while wearing a cowboy hat

Well, you read the headline, here are the goods: It’s time. You can buy the very first seat on #NewShepard. Sign up to learn how at https://t.co/XNq9WALA7u. Details coming May 5th. #GradatimFerociter pic.twitter.com/K9jugCs9yz — Blue Origin (@blueorigin) April 29, 2021 If you can’t piece together why Bezos is blasting through the desert in a pre-production Rivian R1T all-electric truck, I can explain. Blue Origin is a private space tourism business that’s privately owned by, you guessed it, a Stetson-ed Jeff Bezos. Rivian is an electric vehicle startup, and one of its main backers is Amazon… are you seeing how all…

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