How to make it as a ‘non-specialist’ founder

What do you need to start a successful business? Common sense would say business smarts and of course the know-how to succeed in your industry. But what if you only have the former? The rise of serial entrepreneurship has brought about the era of the non-specialist entrepreneur. These entrepreneurs are generalists who specialize in starting, operating, and scaling businesses and not in the ins and outs of the industry they’re looking to disrupt.  You’ll find them across all industries, with the most lucrative being those still on the cusp of their technological revolution. If your aim is to build and…

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