Facebook won’t force WhatsApp and Messenger integration on you, VP claims

In 2019, Mark Zuckerberg kicked off the project to merge Facebook Messenger, Instagram DMs, and WhatsApp. Last year, the company started unifying Instagram and Messenger by allowing you to message contacts across both networks. But this is just the beginning of the work, and the final aim for the social network is to let you reach your friends across networks from any of the apps. I spoke to Loredana Crisan, VP of Messaging Experience at Facebook, about the company’s vision regarding messaging services in coming years.  She said that Facebook is taking a “Platform and service” approach for this. Meaning,…

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