Snap thinks AR will become the new norm in online shopping

TNW Conference 2021 is live! You can check out the schedule here. Augmented reality effects and filters are fun to use on apps like Instagram and Snapchat. However, now many brands like Gucci and Nike have been using AR to promote new products. Speaking at the TNW 2021 conference, Jacqueline Rutgers, Head of Marketing, Northern Europe – Snap Inc., said that more than 200 million users engaging with AR every day. Plus, 94% of shoppers who’ve used any AR features, will be happy to do it again. She believes AR would be a norm amongst brands: Leading brands are already leaning…

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