IBM’s human-centered approach is the only big tech blueprint AI startups should follow

IBM’s gone by just its initials for so long that many of us have to stop and think about what the letters stand for. International Business Machines. I was reminded of the corporation’s singular focus last week during the TNW 2022 Conference when Seth Dobrin, IBM’s first chief AI officer, took the stage to talk about artificial intelligence. As Dobrin put it, IBM “doesn’t do consumer AI.” You won’t be downloading IBM’s virtual assistant for your smart phone anytime soon. Big Blue won’t be getting into the selfie app AI filter game. Simply put, IBM’s here to provide value for…

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