Tech may be global, but our storytelling isn’t — comms tips from TNW conference 2022

“Technology is a bridge between us all. Together we are European tech, united.” These were TNW CEO Myrthe van der Erve’s words during the opening ceremony of TNW Conference 2022. “Tech is evolving,” she says. “To stay ahead, we need to discover the next in tech, now.” Those words are more than idealism, and carry real urgency. We seem to be hopping from health to political to economic crisis. And there was a distinct feeling from attendees at TNW Conference that we need to anticipate change wherever possible, instead of the reactive position in which we currently find ourselves. What…

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