Launching a startup with friends? Follow these 4 basic tips

The new Netflix murder mystery film Glass Onion is a cautionary tale – but not about influencers, tech bros, or ironic architecture, as some have suggested. Glass Onion (along with HBO’s Succession) is actually a warning about the potential perils of going into business with your friends or family. Such businesses are a huge contributor to any economy. Globally, between 70 and 80% of firms are co-owned or co-managed by family or friends. Close relations can be a great source of support and positive influence on a new idea or business. My research, focusing on new business development within universities, shows…

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