Netflix minus 1M users in Spain over no-password-sharing policy

Netflix’s password sharing crackdown has cost it one million users in Spain during the first quarter of 2023, a new study by market research group Kantar has found. This translates to an approximately 15% decrease of its total users. The streaming platform introduced the new measures in Spain in early February, asking for a €5.99 monthly fee from users sharing their passwords with other households. According to Kantar, this is directly linked to the decline of the country’s user base. Out of the one million users who opted out of Netflix, two-thirds were benefiting from password sharing. One-third were actually…

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