Why don’t we leave the internet platforms we dislike?

The internet is filled with sites and services we loathe yet it seems, to paraphrase Brokeback Mountain, we just don’t know how to quit them. Consider the evidence: Facebook was widely reviled after its role in the Cambridge Analytica scandal, yet it still has over 3 billion monthly active users. Since Elon Musk’s takeover of Twitter there has been huge public outcry about his actions and decisions, but the platform remains relevant. And, most recently, Bandcamp was bought by Songtradr which swiftly laid off 50% of its staff. But guess what? It’s still by far-and-away the leader in its category.…

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